After a whirlwind courtship, NYC duo Timeflies, whose One Night EP topped the iTunes chart (at #1) and Billboard Digital Songs chart (#2) last year, has now been signed to Island Records, a division of Island Def Jam Music Group. Timeflies’ single, “I Choose U,” is now available at iTunes! “I Choose U” officially impacts at radio on April 22nd. It is the first single to be released from Timeflies’ upcoming new album on their newly formed label imprint, forty8fifty/Island.
Timeflies, who have logged over 50 million cumulative YouTube views and more than 165,000 subscribers, shot the video for “I Choose U” on location in Los Angeles last week. Today, 24 hours prior to the music release, the video will premiere at #1 music destination VEVO and MTV as well.
The release of “I Choose U” takes place in the afterglow of Timeflies being named an “MTV Artist To Watch” and one of MTV Buzzworthy’s “Breakthrough Artists of 2012. Timeflies, described as “musical masterminds” in Vanity Fair, followed up with an heroic premiere performance earlier this month during the closing weekend of the SXSW Music Conference’s annual “mtvU Woodie Awards Festival.”
MTV’s Timeflies lovefest continued over the weekend, with SXSW VJ Correspondent pieces airing all day on MTV and mtvU. Timeflies’ Woodies festival performance ultimately went into rotation on MTV, MTV Hits, and mtvU over the final week of March. View Timeflies’ Woodies blog at: http://buzzworthy.mtv.com/2013/03/15/timeflies-woodies-fan-mail-interview.
The Monday night after SXSW, Timeflies arrived in New York to headline MTV’s sold-out “Artist to Watch” series at the Highline Ballroom. Five days later on March 23rd, they performed on MTV’s “Spring Fix” at Six Flags Great Adventure in New Jersey. Promos begin on April 1st for “Spring Fix,” which is scheduled to air starting April 2nd on MTV “Primetime” (4-6:00 p.m., ET). “Spring Fix” will then be added into MTV Hits Rotation.
“I Choose U” is by all accounts about the 23rd single release since 2010 by the Timeflies duo of Cal Shapiro (from New York) and Rob Resnick (from New Jersey). In addition to their non-stop flow of singles and videos, they have gained worldwide notoriety across the web with Timeflies Tuesday – a series in which they stay connected with their followers by releasing remixes, performing live covers, and freestyling over original beats.
Cal and Rez began producing music while at college outside Boston, where they first played together in a band known as the Ride. After forming Timeflies in 2010 and releasing their first half-dozen singles, their debut album arrived in 2011, The Scotch Tape (owing to Cal’s love of scotch). A six-track sample-based mixtape titled Under The Influence followed in July 2012. Four months later came the six-track EP, One Night, which debuted at #1 on the iTunes overall charts! The EP contained the single, “Swoon."