As the Music Campaign Manager, you will lead strategic, at-scale campaigns that drive measurable growth across TikTok LIVE’s music creator community. You will amplify successful creator case studies through creator managers and at-scale assets, while also running targeted monthly campaigns that uncover barriers, benchmark performance, and inspire key behavioral changes. This role requires a balance of analytical rigor and creative execution—ideal for someone who can both interpret data and bring ideas to life visually. Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators. Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators). Identify data-driven opportunities to drive creator growth, engagement, and retention. Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage. Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity. Monitor and evaluate campaign performance, using results to iterate and scale impact. Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials. Amplify top-performing creators and case studies through creator managers and at-scale content. Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology
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