Sound Royalties

Sound Royalties Hosting Artist Lounge at Bonnaroo

Sound Royalties, LLC, a specialty finance firm for music industry professionals, today announced that it is joining Whiskey Jam at their Thursday night takeover of Plaza 7 at the upcoming 2019 Bonnaroo Festival, taking place June 13-16 outside of Nashville.

As the festival kicks off on Thursday, June 13, Whiskey Jam will host a special party and concert showcase at the festival’s “The Ville” at Plaza 7, supported by Sound Royalties. The 10 p.m. – 2 a.m. event will feature performances from Kassi Ashton, The Brummies, Stealing Oceans, Charlotte Sands and Tony Lucca.

As Whiskey Jam’s Artist Lounge partner, Sound Royalties is supplying a branded RV that will serve as the green room for artists performing at Plaza 7 throughout the festival.

Sound Royalties is a dedicated supporter of Nashville’s lively music community, and has been a proud sponsor of Whiskey Jam’s ongoing concert series in Music City, in addition to their Bonnaroo presence. Known as Nashville’s “original music party,” Whiskey Jam brings together the city’s thriving music scene by providing a venue for rising stars to perform and garner attention, while attracting locals and visitors alike to enjoy the shows. Past performers have included Kip Moore, OneRepublic, Brett Eldredge, David Nail, Melissa Etheridge, The Fray and many more.

“Both Bonnaroo and Whiskey Jam are staples in the Nashville music scene, and we are very excited for the support of Sound Royalties at this year’s festival,” said Ward Guenther, founder of Whiskey Jam. “We’re proud to partner with an organization that keeps creatives creating, while helping them realize a previously untapped level of financial success.”

Sound Royalties Founder and CEO Alex Heiche added: “We are thrilled to continue our support of Whiskey Jam and be a part of the iconic Bonnaroo music festival, where so many great acts, both new and old, gain exposure in front of a national audience. As always, we look forward to developing new and meaningful relationships, and expanding the Sound Royalties family of music creatives and industry professionals.”

About Sound Royalties

Founded by CEO Alex Heiche, Sound Royalties, LLC is a privately-owned specialty finance firm that helps music industry professionals fund personal and professional projects without ever taking ownership of their copyrights, allowing for pass-through income, and empowering creatives to choose from a variety of flexible pricing options. The company's core business is offering royalty advances of anywhere from $5,000 to $10 million. It does this by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers and PROs such as BMI, ASCAP, SESAC, SoundExchange and many more. To date, Sound Royalties has worked with a wide range of leading music industry professionals, including GRAMMY Award winners, platinum recording artists and notable music industry executives in every genre. Learn more at