They are looking for a talented, creative, and dynamic Audience Development Director to join the AWAL Recordings team and work with their incredible and growing roster of U.S. and U.K. based artists, making an understanding of audience development and digital marketing across Pop, Alt, and Hip Hop/ R&B key for this role.
Based out of their Culver City office and reporting to the Senior Vice President of Audience Development, you will be working closely with our U.S. Marketing, Creative, and A&R teams as well as their U.K. and International marketing counterparts. As a Director you will be responsible for all digital marketing and audience development elements of global marketing plans (specific focus on the U.S.)—this includes audience development and community engagement strategies, planning and executing of digital campaigns, social media strategy and short-form content ideation, fan acquisition, and engagement (CRM), paid media campaigns, creator marketing, content seeding strategy, and digital partner relations across your roster.
They are looking for someone with five years of digital marketing experience within the music industry, preferably on the label or management side, with a proven track record of executing strategic and creative digital marketing campaigns. This person should be highly organized, display strong communication skills both internally and externally, and should consider themselves a “doer” as they take a very hands-on approach with all their artists and campaigns at AWAL.
Apply via Entertainment Careers.
