Spinefarm Records embraced a more psychedelic side of London’s revamped rock scene with the recent signing of Purson. Now, vocalist Rosie Cunningham prepares to absorb and master exciting (yet uncharted) marketing opportunities throughout both the U.K. and U.S. Purson’s 2013 debut album, The Circle And The Blue Door, drew critical acclaim and generated extensive media hype. The band’s sold- out gig at Los Angeles’ legendary Viper Room last November attracted representatives from at least seven big-name labels. But according to Cunningham, Spinefarm made the perfect fit.
Cunningham explains, “You need a great team surrounding you. [We] not only have a strong new label, but also new management, publishing deal, U.K. booking agent and now a U.S. booking agent, too.”
Despite years of industry experience, Cunningham admits it’s an ongoing challenge to develop business prowess as a musician who’s purely dedicated to her craft. Although daunting, the growing exposure has been beneficial and gratifying since primarily working with Lee Dorrian’s independent record label based in England:
“You need a great team surrounding you in order to succeed.”
“Rise Above was an important learning curve, but with Spinefarm there is a more cooperative, professional and positive atmosphere,” Cunningham reveals.
While the band focuses on specific creative processes like recording and album artwork, Spinefarm’s management team solidifies terms in regards to release schedules, live performances, etc. Purson will soon embark on tours across the U.S., Canada, Japan and Europe.
“Having worked hard at this for a long time, I know [business] is an essential skill. The industry is always changing, but I think it’s important to stay true to yourself and make your own rules.”
Expect Purson’s sophomore album release Desire’s Magic Theatre this Fall.
– Danica Bellini