Date Signed: May 2025
Label: Sony Music, Provident Lab
Type of Music: Pop, Alternative
Management: Big Wins Only
Booking: Via Management
Publicity: Christina Kotsamanidis - MUSES PR;
christina.kotsamanidis@themusespr.com
Legal: Kwame Kandekore
Web: instagram.com/tenroc
In an industry where everyone is chasing a “deal,” Tenroc was busy building a world in his bedroom. Having played drums since age three and mastered piano and guitar by seven, music was never a side-quest for him. “Music was always normal in my life, not a hobby,” he says. But the shift from virtuoso to visionary happened when he stopped just playing and started building.
“It got serious when I realized I didn’t just want to play instruments,” Tenroc says, “but I wanted to build records from the ground up and shape all of the sounds.”
That architectural approach to sound—a lush, unpredictable intersection of pop, R&B, gospel, and alternative—recently caught the attention of Sony/Provident. While many artists spend years crafting a pitch, Tenroc’s signing was the byproduct of organic momentum and a little bit of prodding.
“I’d never planned on an artist deal,” he admits. After posting snippets of his upcoming work online, a producer friend connected him with an A&R. “When Provident entered the picture, it was crystal clear to me that they were the right choice. They understood the vision.”
The heart of this vision is captured in his latest track, “PLAYLIST.” Recorded in his home studio, the song almost didn’t make the cut. “It’s a song that was never meant to see the light of day, but my wife, Sarah, was super adamant about me including it,” Tenroc laughs. “Its main theme is that hope and joy can exist through hard times... When you put it on, there’s a chance to discover good in a bad situation.”
Despite his rising profile and collaborations with global names, Tenroc remains refreshingly grounded, viewing every session as a human connection rather than a career move. “Artists are all just people,” he says. “People who want to share their feelings or emotions, the same way the rest of the world wants to feel heard and understood.”
As he looks toward the rest of 2026, Tenroc’s goal is simple: “more.” And for advice: focus on the craft, not the gear. “Don’t try to skip steps... We live in an age where everything is available to us. You don’t need a big studio, you don’t need fancy equipment—all you need are the skills.”
