According to news on Thursday, "Iconic Seattle Rock Band Truly has signed with Worldwide Entertainment Group, LLC (WEG). The firm will handle all day-to-day management of the group utilizing all assets including talent management, licensed merchandise and live events. WEG will produce new branding to celebrate the band’s 30th anniversary worldwide tour in 2026. The tour is titled Then, Today and Tomorrow and will feature new material and re-releases of their past catalogue."
"Critically acclaimed worldwide, Truly have set their own path since they broke onto the Seattle music scene in the 90’s. Fans and critics alike will be equally surprised as the band continues their musical growth creating music that expands beyond any current and past trends."
"In 2014, Fast Stories…from Kid Coma came in at #3 on the Top 10 Underated 90’s Alternative Rock Albums list at the Alternative Nation website."
Founding members Robert Roth and Hiro Yamamoto said, "Right from the get go, I knew we were in the right place as Dave Lory and Sandy Rizzo have dug deep to understand what makes us Truly. Their expertise, focus and passion is very inspiring to us as we plan our new music and tour."
"Truly is a band that still retains all original members with Robert Roth [lead vocals and guitar], Rock Hall Inductee, Hiro Yamamoto [bass guitar and vocals] and Mark Pickerel [drums]. The latter two were founding members respectively of Soundgarden and Screaming Trees. Hiro Yamamoto was honored November 8, 2025 into the Rock and Roll Hall of Fame as a Founding member of Soundgarden.
Dave Lory, President at WEG, along with Sandy Rizzo, Executive Vice-President, will co-manage the band for the company. Both say, “We have been fans for decades, so when the opportunity to work with them came along, we could not say yes fast enough. We are excited to be part of a band that always followed their own path and look forward to a great deal of success as we now have the proper team around them to succeed.”
Current tour stops include:
Thursday, March 5th Portland, Oregon Mississippi Studios
Friday, March 6th Seattle, Washington Baba Yaga
Monday, March 9th San Francisco, CA Kilowatt Bar
Wednesday, March 11th Los Angeles, CA The Moroccan Lounge
Thursday, March 12th Phoenix, AZ Rebel Lounge
Saturday, March 14th Denver, CO The Black Buzzard
Tuesday, March 17th Chicago, IL Beat Kitchen
Wed, March 18th Detroit, MI Lager House
Sunday, March 22nd Boston, MA Middle East
Monday, March 23rd New York City Mercury Lounge
Thursday, March 26th Nashville, TN The Basement
"The tour is currently being booked by Tom Linden at CMMN PPL in North America. Worldwide dates will be added after the first run of shows, with a larger North American tour slated for mid-2026."
