Rory Felton Launches Feltone with Global Distribution Through The Orchard

Music executive Rory Felton launched artist management and record company, Feltone, with a newly-inked global distribution deal with The Orchard. Feltone is a self-described "post-modern" music company. By providing full record label, digital distribution, and artist management services, Feltone can advance artists’ careers in multiples areas at any stage.

Previously, Felton was the co-founder of The Militia Group record label that recorded 2000s indie and punk artists such as Rufio, Copeland, Juliette & The Licks (featuring Juliette Lewis), The Appleseed Cast, and had at least one RIAA certified Gold Record with Cartel’s "Honestly." Felton led digital marketing and commerce campaigns for major labels, music festivals, artists and brands such as Green Day / Warner Records, Lady Gaga, Tim McGraw, Snoop Dogg, Adidas, Oreo, Marriott, and more.

"Seeing the same drive in Rory when he brought the new Feltone label to life for us was inspiring. The label’s music cannot be contained by genre or border which will be an excellent fit for The Orchard’s global reach and capabilities," said Alan Becker, SVP Product Development at The Orchard.

Feltone’s inaugural roster includes Los Angeles based alt-rapper, Jack Bruno, who’s toured this past year with Juice Wrld, SmokePurrp, Lil Pump, and 6ix9ine; Utah indie-pop group The National Parks, who’ve racked up over 50 million streams; bedroom pop artist, Black Pool; Mothership publishing artist, WARGIRL; Soundcloud rap scene breakout, Surf, and Atlanta-based rap couple Kori & Chyna, who’ve built up over 800,000 Instagram followers.

Through Feltone, Felton also invests in and advises innovative tech and music startups.