"Rock*: A Mainstream Alternative History of Alternative Mainstream Music" By Chuck Klosterman

Seasoned scribe Klosterman’s new book asks the question: “What if The Beatles had only developed a cult following while the Velvet Underground emerged as the most popular band in the world?” That’s a fascinating premise—the sort of thing that knowledgeable musos like to muse about, possibly while tipsy, deep into the dark hours. And yet, what might sound like a futile “sliding doors” concept actually develops into a deep look into what factors are necessary when success is the goal. How much is luck, how much is timing, and how much is pure talent? There’s no definitive answer, but the journey is a contemplative joy.

(Hardcover) $32.50