ReverbNation has announced that they are collaborating with Cotton Mill Live, Nashville's newest private venue, to promote new artists through the newly created Artist Spotlight video series.
"We couldn't be more excited about our new relationship," said Ally Venable, Cotton Mill's Partner & Producer. "Our passion for discovery & fostering musical talent are incredibly similar and it's exciting to share a platform together in hopes of exposing new talent not only to fans, but to the industry."
The Artist Spotlight series showcases new artists on the ReverbNation and Cotton Mill Live websites, ultimately helping these artists build brand awareness of their music through professionally produced content. Artists featured in the new series will receive a promotional push via Reverb's homepage, social posts and email blasts.
"We are always looking for ways to create opportunities for Reverb artists to get more exposure and this collaboration with Cotton Mill Live is a perfect platform for them to advance their careers," said Simon Perry, ReverbNation's Chief Creative Officer. "We also love the fact that Cotton Mill Live is located in Nashville, which is a major hub for ReverbNation in the U.S. We're excited to get started."
Read More: Exec Profile: Simon Perry of ReverbNation
The first artist to be featured on the new platform is Rick Brantley (pictured), a Nashville native. Others in the line-up include Swear & Shake, Lizzy Ross, Lucie Silvas, Jonny P, Brooke Waggoner and Jon McLaughlin.
ReverbNation will work closely with Cotton Mill Live to select artists for upcoming showcase performances via an opportunity offered at the company's website. This opportunity will provide upcoming artists with a chance to perform for an exclusive audience made up of industry professionals and music fans alike.