Tucked away in the city of Venice, CA, the Microsoft Lounge hosted Pharos: An Experience by Childish Gambino with music from his latest release Awaken My Love. The night started off with guests sampling hor d’oeuvres and cocktails, mingling amongst themselves and anticipating the panel discussion from the creative team behind Pharos. Music from the new album Awaken My Love, with sounds reminiscent of jazz, funk, blues, hip-hop and oldies, pulsated throughout the lounge as Donald Glover a.k.a. Childish Gambino arrived with his team from Wolf + Rothstein, Microsoft and Music x Technology.
During the panel discussion, Childish Gambino described the reasoning behind the creation of the Pharos experience. From his own personal account Childish Gambino explained modern day concerts were not pushing the limits for the fan experience. He was tired of attending the same old concerts in the same old venues, and after many months of traveling and location scouting he finally found what he was looking for in the desert at Joshua Tree. He brainstormed with his team a pilgrimage his fans could take into the unknown, to experience something new and exciting they could remember for the rest of their lives.
Childish Gambino teamed up with Microsoft’s Amy Sorokas to plan out the branding and design of the Pharos Virtual Reality (VR) experience, which will be available in early 2017. Collaborating with Childish Gambino was Wolf + Rothstein and Music x Technology, which created a virtual world that fuses virtual reality, reality and fantasy together for a mind-blowing fan encounter in the desert.
Photos by Nils Erik and Ibra Ake of Wolf + Rothstein
Text by Alexander G. Seyum
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