Novation Hosts Made to Create Week

Novation is following up the recent announcement of Launchkey [MK3] with a week of online activity intended to inspire creativity, entitled "Made to Create Week."

Made to Create Week runs from June 25 to July 2 2020, and features daily online events aimed at music makers of all abilities and musical backgrounds.

Removing barriers to creativity and providing inspiration is central to the design philosophy of Launchkey [MK3]. Made To Create Week follows that ethos, by providing education and insight that can be applied throughout the music-making journey.

The free, daily events, which are all online, will include behind-the-scenes technology chats, artist round-tables, music business seminars, product performances and visuals discussions. The series will culminate in an afterparty, featuring a very special guest performer. All events will stream on the Novation YouTube and Facebook pages.

Here’s what’s going on:

Thursday 25th June , 8PM BST / 12PM PDT
Made to Create // Technology
A behind-the-scenes look into Novation HQ (from home). Discover how innovations in technology were used to create the Launchkey [MK3] by designer Danny Nugent and product manager Hugh Lobley.

Friday, June 26, 8PM BST / 12PM PDT
Made to Create // Music
Get tips, ideas and inspiration from this artist round-table. Speakers are all members of the extended Novation family: London-based producer Tev’n; producer/violinist Badsnacks; multi-instrumental singer songwriter Kyan; and music producer and technology evangelist Stoni, whose unique blend of feel-good beats soundtrack the Launchkey [MK3] promo videos.

Monday, June 29, 8PM BST / 12PM PDT
Made to Create // Performance: Ehsan Gelsi
Novation product specialist and ‘machine music whisperer’ Ehsan Gelsi performs live on the Launchkey 49 [MK3] from Melbourne, Australia.

Tuesday, June 30, 8PM BST / 12PM PDT
Made to Create // Backstage
Hear from managers and A&R professionals about their experiences at some of the world’s most exciting electronic labels, get tips for self-publishing your music, and learn from a DIY independent artist about managing your music as a business.

Wednesday, July 1, 8PM BST / 12PM PDT
Made to Create // Performance: -CALC-
Novation’s very own -CALC- will be playing live with a combination of sequencers and plug-ins from Ableton and his hardware, with the Launchkey [MK3] at the heart of his studio setup. Expect an experimental breakbeat meets ambient lo-fi set with his favorite new tool: Launchkey [MK3]’s chord feature.

Thursday, July 2, 8PM BST / 12PM PDT
Made to Create // Vision
Some of the world’s most accomplished visual artists, creative directors and musical directors talk about their experiences bringing music to life through ground-breaking visuals, live shows and performances.

Full lineup can be found at novationmusic.com.

To take part, follow us on YouTube, or head to our Facebook page.