Seeking: Label, Booking, Film/TV
Style: Alternative Hip-Hop
New York-based Frankie Zing has interesting ideas that he’s still struggling to realize in these tracks. “Long Time Coming” generates cool sounds—sci-fi synthesizers pulsate and trill, creating a somber backdrop for Zing to unleash his flow. Problem is, his voice and tracks are an uneasy combo that never quite mesh. We appreciate how agile Zing can be at varying the pace of his flow, but his vocals on “Who I Am” are monotonous and sing- songy, with a call-and-response setup that underwhelms. On the upside, we all REALLY like “This Could Be Love,” a pop song whose strong commercial potential could motivate us to dance in our cars. Yes, it’s a goofy, innocent pop ditty, but this artist’s strength seems to be in that format.
Frankie Zing - "Long Time Coming"