Rock band Nickelback has signed with The Core Entertainment for management representation. The partnership reunites the band with their longtime former tour manager Kevin “Chief” Zaruk who co-founded The Core in 2019 alongside business partner Simon Tikhman. Zaruk started his career with Nickelback and continued to work with them for 15 years before going on to establish Big Loud in 2011. The Core is headquartered in Beverly Hills, with offices in Nashville and Toronto where Tracy Martin, President of The Core Canada is based.
With over 50 million albums sold worldwide and a fervent fan base spanning decades, Nickelback has become one of the most successful rock bands of all time. Chart-topping, multi-platinum singles like “How You Remind Me” catapulted the band to superstardom and the song has received over 1.2 billion global streams to date. Nickelback has earned numerous accolades including four Grammy nominations, four Juno Awards, and multiple American Music Awards.
About The Core Entertainment
The Core Entertainment is an entertainment and artist management company formed in partnership with Live Nation that specializes in discovering and championing the brightest talent in music, sports, film, TV, and technology, while also investing in some of today’s most innovative industries, including an expansion into the NFT space. Founded in 2019 by veteran music manager Kevin “Chief” Zaruk and serial entrepreneur Simon Tikhman, the burgeoning company uses the co-founders’ diverse professional successes to guide and advance the careers of their multi-talented artist roster - from country to pop - along with their broader slate of clients. Their artists include multi-platinum rock band Nickelback, Grammy winner Emily Weisband, Grammy nominated Steven Lee Olsen, Valley, Nate Smith, After Midtown, Bailey Zimmerman, and more.