The CEO 10 is the first guitar designed by Martin’s CEO Thomas Ripsam; there will be only 100 of these striking instruments produced and numbered in sequence. At the recent 2023 NAMM Show, I took a look at this 000-14 fret acoustic guitar made using beautiful Guatemalan rosewood. Interestingly, the top and all internal scalloped bracing are made from FSC® Certified European spruce; the top has a 1933 ambertone gloss finish.
I thought the European flamed maple binding beautiful as it surrounds the shape of the guitar and sound hole; it contrasted well with the compensated bone saddle, ebony bridge and matching bone bridge pins.
The model comes with a Vintage Deluxe neck that is tapered to be slightly asymmetrical for comfort and playability. It has an ebony fingerboard with Foden-style abalone inlay. You get gold open-gear tuners on a custom head plate on Guatemalan rosewood.
Each model includes a label signed by Martin Guitars' CEO Thomas Ripsam and will sell for $8,999 MSRP.