New Music Critique: The Loft Club

Production7
Lyrics8
Music8
Vocals8
Musicianship8
7.8

U.K. band The Loft Club generates sunny ‘60s-fueled folk-pop harmonies that have a contemporary appeal. “Flicker” shows what this quintet does best, fashioning a retro-folk-rock formula with a modern edge that has worked so well for The Lumineers. We only wish the sound mix, while adequate, would offer more dynamics to emphasize this happy/sad song’s catchy chord changes. There is, instead, a nagging monotony to the recording that almost wears thin by the end. “Heard Her Say” is a fun little tune with the band’s vitality again setting a winning vibe, but with lyrics that speak of disappointment and dysfunction. “True Love” is another mixture of soft and harder rock. All in all, this Club is a promising outfit.

Contact: judikerr@judikerrpr.com

Web: theloftclubband.com

Seeking: Booking, Film/TV

Style: Rock

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