Musicians Institute, the college of contemporary music in Los Angeles, recently named Glow Marketing as its official PR agency to promote the school’s educational programs and degree options for performance and music industry specializations. Starting immediately, Glow will publicize on-campus and industry events—including concerts, clinics, open houses and master classes—as well as faculty and staffing announcements, student success stories, community activities and other school news.
Glow Marketing is an integrated marketing firm led by Chandra Lynn, MBA, who personally specializes in music industry press and artist relations. Glow clients have included Apple Inc., Airshow Mastering, Avid Inc., EAW, Line 6, PMC Speakers, WaveDNA, smartcar/Mercedes, Sonic Magic Studios, Tyra Banks, The Wine Group, and many others.
“Chandra Lynn has been a supporter of MI for many years,” states Jessica R. Sullivan, Director of Marketing, Musicians Institute. “When we decided to increase our PR efforts, her company, Glow Marketing, was the obvious choice. We value Chandra’s impeccable reputation and long-standing relationships in the industry, and are excited to formalize our relationship by bringing her company on board."
Are you a vocalist? Get more information about MI's Vocal Program here.