With many of these stores now experiencing a catastrophic drop-off in footfall or having already closed their doors there are fears that some may not survive if something is not done urgently to stimulate sales.
With that in mind, many music companies have already pledged their support for this new campaign which has been named #loverecordstores.
Companies are coordinating ideas, resources and mobilizing the artists they represent to record messages of support for record stores that can be used across all forms of social media.
Musicians, artists, actors and celebrity music fans around the world are being asked to film short video clips of themselves talking about, for example: what independent record stores mean to them, where their favorite store is, what records and artists those stores have helped them discover and most importantly to encourage their fans to continue to shop online with their favorite stores wherever possible.
All music lovers are invited to participate. All they need to do is share a post on Instagram or Twitter using the hashtag #LoveRecordStores and say what independent record stores have meant to them.