Director of Direct Response Advertising Sales
Music Choice has announced the hiring of Mike Muccilo as Director of Direct Response Advertising Sales.
In this newly created position, Muccilo will work with agencies and clients nationwide to expand Music Choice’s direct response advertising revenue across all its networks including Music Choice Play, Video On Demand and Music Channels.
Muccilo most recently served as a National Account Executive at Rovi where he grew direct response revenue by 200% over three years. Prior to that, Muccilo worked at various broadcast/cable networks selling both Direct Response and Local Advertising including, Comcast Spotlight, National Cable Communications and Eagle Television.