LR Baggs Premieres Exclusive Video with GRAMMY-Nominated Rival Sons Frontman Jay Buchanan

News broke this week that "LR Baggs, a leader in acoustic pickup and amplification technology, today announces an exclusive live session featuring GRAMMY-nominated Rival Sons frontman Jay Buchananspotlighting his solo project, stories behind the music, and the performance capabilities of a custom-made, all-black M1 Active pickup paired with the LR Baggs Venue DI."

According to a company statement, "The series captures Buchanan’s intimate acoustic versions of select songs from his debut solo album Weapons of Beauty using a Gibson acoustic outfitted with a custom black M1 Active, a personalized version of LR Baggs’ renowned pickup designed to deliver clarity, feedback resistance, and a pure, performance-ready acoustic signal. In this riveting session, Jay recounts writing the project in solitude in the Mojave Desert and then reuniting with nine-time GRAMMY Award-winning producer Dave Cobb to record it in Nashville."

"In addition to being a gifted songwriter and an amazing vocalist and musician, Jay Buchanan is also one of the coolest and kindest humans we’ve had the pleasure of working with," LR Baggs told MC. "We’re proud to present these stripped-down acoustic performances from Jay’s new solo record, Weapons Of Beauty."

“Amplifying an acoustic is an uphill battle, and what makes LR Baggs different is the innovation,” says Buchanan. “Lloyd’s vision for always wanting to do it better…that’s the constant for LR Baggs. I’m using a custom M1A that the team made for me. I have three versions: black, tortoiseshell, and wood grain. I’m on deck with a rock and roll band. I don’t need to sound like Leo Kottke. I just need the guitar to sound like a guitar, and I need it to be resistant to feedback. 

"That’s what this is all about, and these are really amazing pickups—the clarity and everything. These are brilliant.”

Full session premiere:

For more information, visit www.lrbaggs.com and www.weaponsofbeauty.com.