The Sound is Essential videos should be short, creative, and focused on demonstrating the importance of sound. For instance, with the sound of the video absent altogether, viewers will likely wonder “what went wrong” at first, while they try to figure out why they can’t hear anything. This content may be in the form of product introductions, instructional videos, tips and tricks, videos, and the like.
For the campaign, Lectrosonics, along with others including Gotham Sound, Location Sound Corp., Dale Pro Audio, Talamas Broadcast, Raycom UK, and Trew Audio; manufacturers such as Calrec, DPA, Schoeps GmbH, Halter Technical, Viviana Straps, Bubblebee Industries and K-Tek; and individual pro audio and location sound practitioners and users have been creating custom, short-form video content and tagging them with #soundisessential.
“We are very excited about the responses to Sound is Essential that we have received from industry friends, colleagues, and related companies who have been making their own creative content,” says Karl Winkler, vice president of marketing & sales for Lectrosonics. “Sound is the basis of any media – the foundation of the message and the communication between people. We want to emphasize that sound should always get equal billing, equal care, and equal attention in any production.”
To enter the Sound is Essential contest, users can upload videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, or TikTok by January 31, and tag them with #lectrosonics and #soundisessential. Representatives from the company will review all the videos during the first week of February, and pick the most creative entries for 1st, 2nd and 3rd prizes:
- 1st prize: $500 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.
- 2nd prize: $250 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.
- 3rd prize: $100 gift certificate for purchase towards Lectrosonics products or services at any authorized Lectrosonics retailer.
A set of “Sound is Essential” end titles and a “whisper” sound file are available free of charge by visiting lectrosonics.com/