Lawlor promoted Director of Sales, C.F. Martin & Co.

C.F. Martin & Co. has promoted Jerry
 Lawlor to Director of Sales—Strings,
 where he will be responsible for global
 sales including U.S. Dealers, International 
Distributors and Wholesalers. Lawlor
 joined Martin Guitar in 2011 as the String 
Sales Representative and most recently
 held the position of International Sales
 Manager. Lawlor has experience increas
ing string sales in both domestic and international distribution channels, and has successfully implemented the shift of direct sales to the Martin Dealer Network by adding a telesales organization and supporting Martin Guitar’s existing field sales organization.