C.F. Martin & Co. has promoted Jerry Lawlor to Director of Sales—Strings, where he will be responsible for global sales including U.S. Dealers, International Distributors and Wholesalers. Lawlor joined Martin Guitar in 2011 as the String Sales Representative and most recently held the position of International Sales Manager. Lawlor has experience increas ing string sales in both domestic and international distribution channels, and has successfully implemented the shift of direct sales to the Martin Dealer Network by adding a telesales organization and supporting Martin Guitar’s existing field sales organization.
Lawlor promoted Director of Sales, C.F. Martin & Co.
