Kobalt Label Services (KLS) have signed a worldwide label services agreement with hip-pop duo Jack & Jack in advance of their upcoming debut album. The agreement will encompass the full range of KLS services offered to its clients, including digital distribution, physical distribution, marketing, international marketing, radio promotion and synch licensing.
Jack & Jack are successful digital content producers, with more than 110 million views on their YouTube channel. Having performed with pop stars like Shawn Mendes, Demi Lovato and Fifth Harmony, the duo is gaining notoriety as they continue to stack their social media presence with 26 million followers across social channels.
With nearly two million songs sold, 11 original singles independently released (all charting on iTunes), and an independently released debut EP, Calibraska, which immediately rose to No. 1 on iTunes and No. 3 on Billboard’s Independent Album Chart, the duo is experiencing a successful breakout. The duo is currently preparing for their debut album release and promoting their book, You Don’t Know Jacks (HarperCollins, Sept. 6 release), which tells the story of how two best friends from Nebraska ended up releasing a No. 1 track on iTunes.
Ron Cerrito, General Manager, Kobalt Label Services, U.S. commented, “Jack & Jack represent the present and future generation of artists who built a direct relationship with a huge fan base via social media and global touring. All of this makes for a perfect setup for their first radio single this fall and album in early 2017. Kobalt is poised to execute their creative vision and bring it to new fans around the world. We’re thrilled to be the home for emerging talent who want to continue to build their brand utilizing Kobalt’s do-it-yourself platform.”
The duo’s management continued, “Jack & Jack are a unique example of how to succeed independently in the new music business by applying the power of social media with traditional artist development and lean startup tactics. As an innovative, global music company combining the best of traditional publishing and label services with the most robust technology platform in the business, Kobalt is a natural fit for Jack & Jack. Our team is excited to be working with Kobalt on this next stage of Jack & Jack’s music career.”
For more information, visit jackandjackofficial.com.