Singers sound off 2017

José Levy Signs Strategic Alliance For Global Development of María Becerra

Global music executive José Levy, the manager of Argentine hit-maker María Becerra and other artists, has signed a strategic alliance with David Sonenberg and Armando Lozano. With the support of two of the top music executives in the American and Latin market, Levy will continue to take his artist Becerra's music career to the next level.

Under José Levy's management, María Becerra has become one of the biggest artists to emerge from Argentina. Earlier this month, she performed with Colombian star J Balvin at the Grammy Awards in Las Vegas. With his marketing company Latinfluence, and management company NO END Projects, Levy steered Becerra's career from YouTube influencer to Latin music star. In the past year, Becerra became the first Argentine artist to cross over 25 million monthly listeners on Spotify and the first to place four songs inside of the top five of Billboard Argentina's Hot 100 chart. Last November, she was nominated for Best New Artist at the Latin Grammy Awards. With his ASALTO production company, Levy has produced, and Julian Levy directed, all of Becerra's music videos, that have over a billion views on her YouTube channel. They also produced her Animal Tour in Argentina where she sold out 29 concerts and counting.

María Becerra (From Spotify, By Dana Campanello)

Under this new alliance, José Levy will be teaming up with David Sonenberg and Armando Lozano. Sonenberg is the founder and CEO of DAS Communications Ltd., which has managed global acts like Meat Loaf, The Fugees, John Legend, Lauryn Hill, The Black Eyed Peas and Jimmy Cliff, amongst others. His clients have sold over 400 million albums worldwide. Sonenberg also won an Academy Award for his film, WHEN WE WERE KINGS, about Muhammad Ali's exploits in the Rumble in the Jungle in Zaire. Armando Lozano is the founder and CEO of ZZinc Group LLC, which has managed Latin stars like Ricky Martin, Wisin y Yandel, CNCO, and Mau y Ricky. Lozano has overseen the success of hits like Ricky Martin's "Vente Pa Ca," CNCO's "Reggaeton Lento" and "Hey DJ," and "Desconocidos" by Mau y Ricky, which have amassed over four billion streams around the world. In this strategic alliance with Sonenberg and Lozano, expect Levy to take María Becerra's success to the global level.

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