In support of the Save Our Venues campaign and to follow the release of his new single ‘Chew On My Heart’, James Bay will return to the stage in London to perform a 45 minute live set which will be streamed worldwide for fans to enjoy on July 16, 2020.
A different kind of live performance in a post-COVID-19 world, the stream will be broadcast on James Bay’s official YouTube channel, currently home to 1.73 million subscribers and 927 million video views. It will be a fundraiser with direct donation links to Save Our Venues, the official music industry crowdfunder started to protect UK grassroots music venues at risk of permanent closure due to Covid-19.
Born in Hitchin and having extensively toured venues on the UK music scene whilst building his career, this is a cause which is extremely close to James’ heart. On his motivation to support the cause, James says:
“Big or small, spending time honing your craft and performing in venues is vital on the journey to becoming a successful touring and recording artist. We must never live in a world where live music venues don’t exist. They are as important for the artist as they are for the countless visitors and of course the dedicated staff that devote themselves to running those rooms like clockwork. Venues offer a joy, an escape and a magic you just don’t experience through a screen or even through a stereo speaker. At all costs, we must save our venues.”
The stream will be open to everyone, unticketed with optional donations. The fundraiser page will be live on announce and donations will be open from Monday 13th during the countdown to the stream. After the live performance, the video will be accessible to watch back from James’ YouTube channel going forward, though the ability to donate will close on Monday 20 July.