Indie Artists Leverage Streaming Royalties to Fund Creative Production

Mesa, a 32-year-old rap artist and producer from West New York, NJ, has topped well over 17 million streams on Spotify. And though he isn’t a household name yet, the royalties earned from digital downloads and streams make up a significant part of the artist’s income and allow him to finance new creative projects to scale his business, career and revenues even higher.

Like many independent artists, Mesa works with a distributor to place his songs on Spotify, SoundCloud, Apple Music, iTunes, Tidal, Pandora and other platforms. The more copyright-protected tracks he can place on these platforms, the more income-producing royalty streams flow into his bank account. With royalty income, Mesa accessed Sound Royalties’ financing to enable him to create even more music.

Sound Royalties was created in 2014 by Alex Heiche, a music fanatic with a background in software and specialty finance. Sound Royalties enables artists to secure funding for creative development based on their royalty income, without putting copyrights at risk. This artist-friendly approach empowers talent to pursue their ambitions without the hurdles of credit requirements. Sound Royalties never takes ownership of copyright royalties. They also provide multiple funding options that the customer can choose from.

Following his first deal with Sound Royalties in 2017, Mesa has collaborated with the company on a financing package each year since. In 2018, the partnership resulted in a new album and in 2019, through his largest deal yet, funding has gone toward production expenses as well as income-producing business investments. He plans to release another new album this year along with two new music videos, teaming up with New York rappers Vado, Oun-P, Fred the Godson and Smoke DZA.  

While many artists dream of fame or celebrity, Mesa’s dream for his career in music is to establish generational wealth for his family and his young son.