Hollister announced its 2015 holiday campaign featuring singer/songwriter, Cody Simpson, and his new band, Coast House. For the holiday season, they have teamed up for a campaign where customers will have access to surprise events, musical performances and exclusive content across the brand’s social and digital channels all season long.
On Wednesday, Dec. 9, Hollister hosted a holiday carnival at the Los Angeles Roxy Theatre, a family friendly event featuring food, games as well as a performances by magician Blake Vogt and Coast House (Simpson, Corey Harper and Adrian Cota). The Roxy parking lot was transformed into a carnival with bright lights and activities for attendees, including throwing darts at balloons, tossing rings, free henna tattoos and more. Pizza, popcorn and cotton candy were served for hungry guests, and the Grilled Cheese food truck also made its presence as a food choice. Last but not least, Hollister presented a silent auction to benefit its Operation Warm Program, which provides brand new winter coats to children in need. On average they provide 350,000 coats each year.
Read More: INTERVIEW: Cody Simpson at SXSW
When Coast House took the stage, some of the audience was stunned to hear what the trio was putting out. For a minute, one might wonder if they listened to Simpson's most recent indie release, Free, correctly because the newly formed band has a sound that harkens back to the era of Elvis Presley's rock n' roll (not to mention the gyrating dance moves on stage). Indeed, all the players are talented musicians who know how to rock--especially Simpson who gave a passionate and soulful performance vocally and with his guitar. Even when there were no vocals present--each player shredded on their instruments, jamming together and showing off their talent in their respective solos.
Though Simpson started as a pop star with his hit "La Da Dee," he was clearly meant to be a rock n' roll performer and sing the "Venice Beach Blues."
For more information on Cody Simpson, visit codysimpson.com.
For more information on Operation Warm, visit operationwarm.org.
Text and feature post image by Siri Svay. Info courtesy of Press Here Publicity.
Photos by Brian Gove of Getty Images.
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