Guitar Center was awarded with top honors at the Content Marketing Awards.
Guitar Center won the prestigious Project of the Year award for their social media efforts and YouTube channel, beating out five other distinguished finalists including Target, General Electric, and Four Seasons.
Additionally, the musical instrument retailer was awarded a Gold and Silver award for Highest YouTube Subscriber Growth and Best Use of YouTube for Content Marketing, out of thousands of top-tier companies.
"Musicians are the heart and soul of Guitar Center—the only reason we exist. To be successful we need to create content and platforms designed to inspire—not just move product. Now, more than ever before, it is imperative to create new avenues to support artists, and we have the great privilege to work with some of the best musicians in the world in order to do just that. It is an honor to be recognized by such a respected institution for work our team is so passionate about." - Dustin Hinz, Vice President of Brand Experience and Entertainment Marketing
The Content Marketing Awards, which were held last Wednesday in Cleveland, OH, are the world's leading competition for people and brands who create content. The Awards are part of Content Marketing World, the largest marketing conference in the world.