Guitar Center, a musical instrument retailer, announced its partnership with the 2020 Winter Music Conference (WMC) and Miami Music Week (MMW), as the official music instrument retailer of the electronic music conference and event series.
The 35th Annual Winter Music Conference returns this March 16-19 to Miami's Faena District Resort, and Guitar Center will be bringing its signature popup store to Miami (at the Faena Forum), allowing guests to review, demo and purchase the latest DJ equipment and products from brands such as Pioneer, Roland, Korg, Native Instruments, Denon, and several others. Following product announcements at The NAMM Show this Jan. 16-19 in Los Angeles, Winter Music Conference will be the first opportunity for fans to purchase the latest DJ and production equipment/software to hit the market. WMC badge-holders will be able to experience the popup store before anyone else, with an exclusive window prior to the store opening up to the public. Guitar Center will also sponsor Winter Music Conference's official opening party on Monday, March 16.
Guitar Center will also partner with the 10th Annual Miami Music Week’s new Oasis at the Miami Generator just steps away from the main hub of WMC. The MMW Oasis is a five-day industry retreat taking place from March 16-20, hosting exclusive pool parties, label showcases, an artist gifting and media lounge, workshops, yoga, daytime barbecues, and more. The MMW Oasis will be open to WMC badge holders and by invitation only.
In addition, Guitar Center will provide local DJ equipment and lighting rental services, allowing venues, promoters and artists to rent gear from Guitar Center’s South Florida locations in Hallandale Beach and South Miami.
To manage event attendance and data retention, Guitar Center has partnered with leading global ticketing company See Tickets to power RSVP and ticketing for Guitar Center’s experiential activations and week-long sponsored events and showcases.
Guitar Center’s overall program in Miami is developed by North American entertainment marketing & PR firm UG Strategies, and in addition to managing all experiential and sponsorship activations, UGS will lead artist relations, creative direction, and publicity for the brand.