News broke on Wednesday that, "Guitar Center and the Tennessee Titans today announced a first-of-its-kind partnership centered at the Titans’ new Nissan Stadium in Nashville. The collaboration brings together two Music City institutions to create a new model for how music, sports, and technology come together at one of the newest venues in the country. As part of the partnership, Guitar Center is named Official Music Gear Retailer of the Tennessee Titans, and Audio Visual Design Group (AVDG), the company’s premium integration brand within Guitar Center Business Solutions, is an Official AV Integrator for the new Nissan Stadium."
According to a statement, "Together, the Titans and Guitar Center are creating a venue experience that reflects the spirit of Music City, where music is not only heard but experienced at scale through live performance, premium sound and fan engagement, redefining how live music is woven into the stadium’s fan experience. Guitar Center’s live performance stage and community initiatives at Nissan Stadium are scheduled to debut in spring 2027."
"We’re evolving Guitar Center beyond just retail to playing an active role in music culture,” said Gabe Dalporto, CEO of Guitar Center. “Bringing our legendary gear and service into what will become a legendary venue for live music is a natural extension of that commitment.”
“The Titans’ new Nissan Stadium is the kind of high-impact venue project AVDG was built for,” said Curtis Heath (pictured), President, Guitar Center Business Solutions, to MC. “We’re bringing the design and delivery strength to power everything from game day to major live events.”
“Music is at the heart of who we are as a city, and Guitar Center’s expertise and innovation will help us to take our game day experience to the next level, creating a home field advantage that is uniquely Nashville,” said Tennessee Titans Senior Vice President Adam Nuse. “Guitar Center knows music is a unifying force, whether that’s at a concert, on a game day, or in the community, and we are proud to welcome them as partners of both the Tennessee Titans and new Nissan Stadium.”
The statement continues: "Beyond the stadium, the partnership will extend into the Nashville community through new music-focused initiatives supported by the Guitar Center Music Foundation. Guitar Center and the Titans will collaborate on programs designed to expand access to music, celebrate local talent, and create opportunities for community participation through performances and special events at Nissan Stadium."
For more information about Guitar Center, please visit guitarcenter.com.
