MC: The industry has changed a lot since Fall Out Boy disbanded. Now you have stuff like streaming services, etc. How are you going to adapt your monetization strategy in light of all this?
Wentz: We’ve thought about it a bit on the publishing side. And we’ve thought about it a bit with online auditing and monetizing YouTube. But to be honest, a good friend of mine, Jonathan Daniel, who works at our management company, Crush, has shown me that you create the momentum and all the other stuff comes. If you can’t get the momentum going, then there’s no point in having a strategy to monetize anything.
It’s like when you watch the movie The Social Network. You can’t put up ads and try to make money before you make the thing cool, because it makes it stop being cool. And kids can sniff a fake. So to me it’s always been about doing cool new things. We just created a media department that’s really going to help out. We try to stay at the forefront of all of that stuff.
MC: How long is it going to be before we get another Fall Out Boy album? Another three or four years?
Wentz: You’ll get this one on April 16th. We’ve already started working on the next one, but we’ll see how this one does.
Contact Karen Wiessen, karen@thedooronline.com, 646-340-1761
