These days, more than ever, artists have to hone their business skills and be creative with their career plans. You can’t just wait around for enough money to do a big PR campaign, or hope to score a record deal. With the right mindset and a few believers to form a team, DIY artists can find success and achieve remarkable results. Yael Meyer is one of those artists.
Meyer left Chile at age 19 to attend music school in the U.S. While a student, she wrote, produced and recorded her debut album Common Ground, a blend of indie-folk and lounge electronica, which was hailed as “one of the top 50 albums of the year” by Rolling Stone Chile.
Meyer also did everything she could to promote her career. She developed a large list of industry contacts, sent out monthly newsletters, attended music conferences and had her songs featured on NPR station KCRW in Los Angeles.
All that exposure led to her performance at Lollapalooza Chile (alongside Bjork, Foo Fighters, and Foster the People) without the help of a booking agent.
She set up her own label Kli Records, engaged a manager and started submitting material for placement purposes. As a result, her songs have appeared on several TV shows including Drop Dead Diva, Private Practice and Awkward as well as various films such as El Brindis, and the sequels Que Pena Tu Boda and Que Pena Tu Vida (F*** My Life) by Chilean filmmaker NicolЗs LЧpez, both of which feature several of her songs in the soundtrack.
Now based in Los Angeles, she regularly tours the U.S., Europe and South America.