DIY Spotlight: JØUR

For JØUR, the term “artist” is all-encompassing. A dancer, painter, photographer and graphic designer, she is a creative individual who has chosen to focus her artistic energy on becoming an alternative-pop artist.

JØUR took up singing and piano at an early age. Although she knew her talents lie in the arts, she made the difficult decision to seek financial security rather than pursue her artistic aspirations. After a few years, this suppressed creative found herself in a soul-sucking bank job. While she despised that gig, she channeled her frustration into songwriting to cope with her dissatisfaction. With the destruction of her soul imminent, JØUR left the security of her job to pursue a career as an independent musician.

Now with a number of singles, an upcoming full album, and features in outlets like The Line of Best Fit, I Heart Moosi, and Analogue Trash, JØUR is fully committed as a DIY artist. She explains, “I work really hard to pull my obscure tendencies more toward the center, without compromising my integrity”.

A staunch activist, JØUR also founded The Good Arts Collective in Minneapolis, which strives to strengthen the Twin Cities art scene through collaboration among local artists. JØUR’s new album Chiaroscuro will be released this month and will be available on all streaming sites.
To keep up with JØUR, you can like her Facebook page @JØURofficial.