Create Music Group, one of the world’s leading music and entertainment companies, announced the full acquisition of Music For Pets, an internationally recognized company that creates music & entertainment for dogs and cats. Founded by Amman Ahmed and Ricardo Henriquez in 2017, Music For Pets’ hugely popular franchises “Relax My Dog” and “Relax My Cat” serve more than 20 million pets around the world who listen to more than 12 million hours of music each month.
“Amman and Ricardo have tapped into an enormous and surprising new audience for music & entertainment, our family pets,” said Jonathan Strauss, Founder and CEO of Create Music Group. “They have built Music For Pets into a beloved brand that reaches an audience of millions across multiple DSPs all over the world. The Music for Pets platform fits perfectly into our business model as we continue to reinvent what it means to be a modern music company by building and investing into entertainment businesses that have a direct meaningful relationship with their audience and fans and have complete ownership of all IP. This market is massive and there is a reason that Amman and Ricardo’s company has been nicknamed ‘Petflix.’”
“Create has built an unparalleled distribution network for music and entertainment, including a network of owned brands on YouTube, Instagram and TikTok that will give our music a huge opportunity to be heard by even more pets and their owners around the world,” said Ahmed. “We’re thrilled to be working with Jonathan, Alexandre [Williams] and Wayne [Hampton] as we chart the next phase of growth for Music for Pets.”
The company's research shows that 87% of dog owners report that their pets are less stressed after being exposed to Relax My Dog’s content, something to keep in mind with the upcoming 4th of July holiday in the U.S. which is particularly stressful for pets. The company will be featuring special content on its YouTube channel and website over the holiday in the U.S.