Virtual Reality

Citi, Live Nation and NextVR Unveil Slate of Live Virtual Reality Concerts

Citi, Live Nation, and NextVR unveiled today that Imagine Dragons, Lady Antebellum, Third Eye Blind and Prince Royce will each broadcast one of their upcoming concerts, for the first time, in virtual reality. Fans will be transported into an unprecedented concert experience, providing up-close-and-personal access.
In addition, fans will have rare access to behind-the-scenes footage, in virtual reality, via the "Backstage with Citi" series. From being a fly on the wall as the artists get amped-up for their performance to walking side by side with them as they take the stage.
Slash & Friends were among the first artists to be showcased in the "Backstage with Citi" virtual reality series. In addition to performing live, in VR, at the LA Zoo, fans were also invited to take a virtual journey with Slash as he explored the zoo, interacted with the reptiles and shared his love for animal conservation.
The one-of-a-kind live concert series will kick off on June 15th when rock band Imagine Dragons perform an exclusive show at the Belasco Theatre in Los Angeles.
Schedule of concerts to broadcast live in NextVR:
  • June 15: Imagine Dragons, Belasco Theater, Los Angeles, CA
  • June 21: Third Eye Blind, Blue Hills Bank Pavilion in Boston, MA
  • June 24: Lady Antebellum, Jiffy Lube Live in Bristow, VA
  • July 2: Prince Royce, Music Park in Dallas, TX
Additional artists to be announced in the coming weeks.
The live NextVR content will be available on a Samsung Gear VR headset or Google Daydream, along with a compatible smartphone, by downloading the NextVR app from the Oculus store for GearVR or the Google Play store for Daydream.  Portions of "Backstage with Citi" will also be made available on demand - in virtual reality and 2D - on Citi channels. Fans can go to and to get the latest information on the concert series schedule.