Ad music licensing platform, Bopper, has come to an agreement with all of the rights holders it represents to pre-clear tracks for use in brand content productions on Tik Tok, YouTube, Instagram and Twitch. Never before has there been such a safe and easy way for brands to license music from independent recording artists for immediate use in digital advertising.
“So many brands and advertisers are desperate right now, looking for the very best music to safely use for social media ads,” said Bopper CEO Gabriel Bouchard. “They are particularly concerned with take-downs that are happening more frequently, as well as legal and reputational risks involved when using music on these productions.”
With social platform ad creation and viewership trending exponentially up, it is little wonder that social media advertising already accounts for the majority of licenses created on Bopper. Advertising for social media requires speed, agility and the assurance it is done legally. Bopper’s competitive advantage lies in both providing pre-cleared music from top recording indie artists that can be safely licensed by brands in minutes, and also in the niche targeting of platforms like YouTube, Instagram, Tik Tok and Twitch.
“The agreements we have made with the music rights holders are truly unprecedented,” said Bouchard. “The biggest multinational brands in the world are looking for the easiest, fastest and safest way to find and license music for social media, and for artists to get compensated fairly, considering the specific nature of these social media uses. Bopper is creating that win-win for both parties.”