BMI (Broadcast Music, Inc.) has announced its signature panel “How I Wrote That Song®” virtually during the 30th anniversary of Billboard's Latin Music Week on October 23, 2020. This year’s panelists will include three-time Latin GRAMMY award-winning producer Tainy who has dominated Billboard's Latin Producers chart with a milestone 50 week run at number one, joined by special guests Albert Hype and Jota Rosa. BMI's Senior Vice President of Creative, Alex Flores will moderate the conversation as the producers discuss what goes into producing across multiple genres, the ingredients needed for the perfect writer/producer collaboration, the stories behind their biggest hits and more.
BMI’s “How I Wrote That Song®” has served as a platform for Latin music creators to discuss the process of writing, producing and performing their hit songs. This year’s panel features Tainy, the mastermind behind mega-hits such as “Callaita,” “I Can’t Get Enough” and “Un Día (One Day),” among others. The producer’s genre-bending approach with “I Like It” earned him his first number one on Billboard’s Hot 100 chart, along with a GRAMMY nomination in the coveted Record of The Year category.
NEON16’s resident producers Jota Rosa and Albert Hype will join the conversation to share their journey as emerging producers as part of Tainy’s collective. Rosa has worked with Latin mega stars such as Bad Bunny and Zion & Lennox, and Hype was commissioned to participate on the critically acclaimed album Oasis (2019) from J Balvin and Bad Bunny.
“As we continue to stay connected with the Latin music industry during these challenging times, we partnered with Billboard for this year’s milestone anniversary of Latin Music Week to present our signature panel, which throughout the years has drawn together a diverse mixture of attendees including emerging producers, songwriters, industry tastemakers and music fans,” said Alex Flores, BMI Senior Vice President, Creative. “Collectively, this group of panelists have pushed the boundaries of the Latin urban movement and are reshaping the genre. I am thrilled to join this conversation and hear these talented producers dig into the stories behind some of their top charting hits.”
To RSVP for Latin Music Week and watch the panel, please click here.
Previous Latin music participants include Horacio Palencia, Gocho, Luny, Young Martino, Nely, Haze, Guianko, Roberto Tapia, Elvis Crespo, Luis Fonsi, Jorge Villamizar, Juan Magan, Chino y Nacho, Motiff, Justin Quiles, Alcover and Spiff TV.
The online event will be part of Billboard’s Latin Music Week, taking place October 20-23, 2020. How I Wrote That Song® will be live at 10:45 a.m. ET on Wednesday, October 23. To join the conversation, use the hashtag #BMIHIWTS.