Biamp Systems, a leading provider of innovative, networked media systems, has named Caitlin Lilly to the role of copywriter. In her new role, Lilly will support the promotion of Biamp’s branding, marketing and new product initiatives through the development of technical, product and marketing content. Prior to joining Biamp, Lilly was the lead writer and marketing strategy team leader for MasterPlans, Inc. where she crafted business plans, conducted market research and provided executive summaries for high-level clients. She served previously as the company’s marketing strategy writer and editor. She holds a Bachelor of Arts in women’s studies from UC Santa Cruz. Contact email@example.com.