|Tuesday, October 12, 2021
2:30pm PDT - 3:30pm PDT
“GOODBYE COPYRIGHT?: THE RISE OF TRADEMARK & PUBLICITY RIGHTS IN THE HIP-HOP MUSIC SPACE”
Trademark and publicity rights in the hip-hop music arena are of increasing importance to artists…
As the lopsided digital streaming model and “360”-style contracts reduce copyright revenue sources for artists, the ancillary rights of trademark and publicity have become more vital than ever for successful artists.
Two dynamics result from this phenomenon: First, musical artistry becomes less important than marketing savvy, and second, hyper-aggressive litigation postures are becoming the norm in the hip-hop space.
The model of commercialization through ancillary rights was pioneered by hip-hop artists from the inception of the art form, as illustrated by Run-DMC’s landmark Adidas deal in the ’80s.
Today, rap artists including Dr. Dre, Snoop Dog, Cardi B, RZA and Jay-Z aggressively pursue ancillary revenue, and equally aggressively pursue litigation strategies for those who infringe on their brands.
Stick around after the webinar presentation for the "after hour, happy hour chat" with your fellow CCC members!