Alfred Music Donates More Than $3,000 Worth of Music Products to Heart of Los Angeles

Screen shot 2014-01-03 at 10.00.19 AMAs part of its ongoing philanthropy, Alfred Music recently donated more than $3,000 in music education materials to local nonprofit Heart of Los Angeles (HOLA), which provides local underserved youth with academics, arts, and athletics programs in the Rampart District. Members of the Alfred Music team visited HOLA’s music program to attend their music studio recital, meet with students and staff, and present method books, care kits, sheet music, songbooks, activity packs, concert scores, and teacher’s resources.

"The music program at HOLA doesn’t just build up musicianship and performance skills. The self-confidence, discipline, and teamwork that these children learn while participating in HOLA programs are skills that they will take with them through their life," said Lee Schube, Communications Director for HOLA.

HOLA provides group music instruction, private lessons, rock, and jazz programs to Los Angeles-area youth, ages 6-19. HOLA is also home to the Youth Orchestra LA (YOLA) at HOLA program, a partnership with the Los Angeles Philharmonic Association in which 240 young musicians participate in a full youth orchestra (YOLA at HOLA) and choir program inspired by Venezuela’s revolutionary El Sistema movement. YOLA at HOLA students participate in 15 hours per week of ensemble instruction, musicianship, singing and solfége, and targeted academic tutoring. This helps students gain an increased understanding of music theory, history, and composition, improvement in performance and ensemble playing, plus self-esteem and willingness to try new things.

"We are very excited to continue to provide products that benefit the high-quality, free programming that Heart of Los Angeles offers," said Alfred Music CEO Ron Manus. "When the 10-year-old guitarist who has been playing for less than 6 months can rock out in a performance with the senior rock band, it is clear that this program is helping many children experience the joy of making music."

This is Alfred Music’s second donation to Heart of Los Angeles in 2013, with annual donations totaling over $11,000 in music products. Alfred Music regularly gives back to its local and global communities, whether it is by providing products or employees donating their time to charitable organizations.