The Digital team at Atlantic Music Group is dedicated to building artist careers through the intersection of music and technology. By utilizing influencer partnerships and through creative marketing campaigns, they build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. They create, market, distribute and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
This role plays a key part in identifying rising digital tastemakers, activating influencer partnerships across platforms (especially TikTok and Instagram), and helping artists build lasting cultural relevance online.
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