News broke on Tuesday that, "The world’s most successful children’s entertainment group, The Wiggles, today announced a landmark strategic global agreement with Universal Music Group (UMG), the world leader in music-based entertainment, marking an exciting new chapter in the group’s 35-year history."
"Through this collaboration, Universal Music Australia (UMA) will take the lead in amplifying The Wiggles’ reach to more families around the world, alongside UMG’s global network of labels and divisions providing their expertise across streaming, digital and physical distribution, promotion and marketing to help scale The Wiggles’ global presence through new recording projects, expanded digital content and integrated campaigns," a statement reads. "In the U.S., The Wiggles will be released by Republic Records: Kids & Family."
"What a hugely exciting day," said Anthony Field, the blue Wiggle and founder of The Wiggles. "For 35 years, The Wiggles’ mission has been about creating fun, educational and enriching music for children and families. What makes this new partnership so special is the opportunity to take everything we do - music, storytelling, live performance - and amplify it on a truly global scale. Universal Music understands both the legacy and the future of The Wiggles, and together we’re looking forward to reaching families everywhere in new and meaningful ways."
“The Wiggles have built an extraordinary creative legacy in children’s entertainment. We see strong potential to continue growing The Wiggles brand globally, while staying true to what has also made them so beloved for more than 35 years. We’re thrilled to welcome them into the Universal Music family,” added Andrew Kronfeld, Executive Vice President, International and Label and Artist Ventures, Universal Music Group.
Further commenting on the partnership, Universal Music Australia and New Zealand President and CEO, Sean Warner added, “The Wiggles are a true cultural phenomenon and one of Australia’s most iconic and enduring success stories. Their music has soundtracked childhoods for generations and continues to resonate across audiences worldwide. We’re proud to be shaping the next chapter of their international journey as a trusted and much-loved Australian group.”
Republic Records: Kids & Family Senior Vice President, Bree Bowles shared, “The Wiggles are a global cultural force whose music has shaped childhoods across generations. Their ability to connect with families around the world and their impact on children’s entertainment is unmatched. We are thrilled to be working with The Wiggles as we look to amplify their magic, honor their legacy, and help write the next extraordinary chapter of their story.”
Kate Chiodo, CEO, The Wiggles adds, “The Wiggles business has enjoyed tremendous growth over the past few years, and we are looking forward to continuing this trajectory and scaling our activity internationally with our friends at Universal Music.”
Photo Credit: Courtesy of The Wiggles
