As Associate Director, Social Creative, you’ll marry artist strategy and audience insights to bring creative execution to life across social-first and social-native content. From developing repeatable formats for varying scenarios to concepting lo-fi and hi-fi materials, you’ll create shareable social media content for both organic and paid. Responsibilities include: Create and manage engaging, platform-specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platforms specs, limitations, safe zones, paid media units, etc.). Pitch ideas based on strategy and creative brief criteria. Concept, refine, and manage always-on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists' channels. Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture. Shoot and edit content. Set the tone between concept and copywriting within brand guidelines. Use performance metrics (KPIs, engagement) to refine content and iterate on ideas. Leverage predictive tools and insights around relevant content categories in the always-evolving social landscape. Collaborate with cross-functional teams.
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