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Contact: tori@itstorilord.com
Web: itstorilord.com
Seeking: Feature
Style: Alt-Pop
Toronto native Tori Lord describes herself as “fiercely independent and hopelessly romantic, and her music lives in the tension between the two.” That gorgeous juxtaposition can be heard on the song “Never Be”—a ballad that sits at the crossroads of “vulnerable” and “determination.” Lord has a Sarah McLachlan-esque quality to her voice; she doesn’t need to resort to vocal gymnastics to make her words soar. There’s a journalistic vibe to her lyrics, highlighted by the fact that she literally sells journals amongst her merch. Overall, there’s a lot to enjoy here.
