Just in time for the holiday season, Mass Appealhas launched an exclusive Hip Hop 50 x New York City merch collection. Celebrating Hip Hop’s 50th birthday and paying homage to its New York City roots, the collection features graphic t-shirts and hoodies and is currently available for pre-order on shop.massappeal.com.
The collection adds to Mass Appeal’s Hip Hop 50 - a massive cross-platform initiative that celebrates Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible by acknowledging and recognizing Hip Hop as not only a genre but a movement that has impacted the worldwide community.
About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. Follow Mass Appeal on all social platforms @massappeal.
About Hip Hop 50
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much, much more. Every facet of the Hip Hop 50 Universe includes a charitable component connected to the The Hip Hop Museum. Find #HipHop50 online, on-air and on the block.