News came in late on Tuesday that "award-winning children’s guitar brand Loog® and Gibson®, the iconic global music brand shaping sound across generations, proudly announces the launch of the Gibson x Loog collection: a line of small, 3-string electric guitars inspired by Gibson’s legendary Les Paul™ and SG™ models."
"Developed to make learning guitar fun, easy and accessible, the Gibson x Loog guitars bring Loog’s beginner-friendly 3-string format to Gibson’s iconic designs. These instruments, especially designed for kids, are small in size but powerful in sound, without compromising on quality or style."
The new lineup includes four models:
- Gibson x Loog Les Paul – TV Yellow
- Gibson x Loog Les Paul – Frost Blue
- Gibson x Loog Les Paul – Shell Pink
- Gibson x Loog SG – Cardinal Red
"The guitars are half-scale, 3-string versions of Gibson’s most iconic electric models, tailored for children but crafted with real guitar components and stage-worthy finishes. The 3-string setup simplifies chords to just a few notes, allowing kids to play songs on day one and build confidence fast. Each guitar comes with Loog’s signature learning tools, including flashcards, an app with video lessons, and a Gibson x Loog activity book."
“Getting to collaborate with Gibson has been such an incredible experience and honor for us,” says Rafael Atijas, Founder and CEO of Loog Guitars. “These are the guitars we all drool over—the Les Paul, the SG—and now we’ve had the chance to work with the Gibson team to bring them to life in a way that’s approachable and inspiring for kids. It’s been a pleasure, a joy, and honestly, a real privilege.”
“One of the things I’m most excited about is the Gibson x Loog Activity Book that comes with every guitar,” Atijas adds. “To think that thanks to it, a 6-year-old will be able to differentiate between Gibson models, learn the story behind the Les Paul, know what a ‘TV Yellow’ finish is, and even recognize a Gibson headstock from a mile away… how cool is that!?”
“We are very proud and excited about our collaboration with Loog, which lets us introduce the next generation to the world of Gibson in a fun, accessible way,” says Mat Koehler, Vice President of Product at Gibson. “The Gibson x Loog guitars utilize our iconic colors and shapes with Loog’s intuitive 3-string format to inspire young players to begin their musical journeys."
All models will be available for $229 and launch globally on September 16, 2025, through www.loogguitars.com, www.gibson.com, and select retailers worldwide.
