The global music management and events company, 5B Artists + Media, has signed on as exclusive producer of the popular Hermosa Beach Summer Concert Series to kick off in August 2019.
In an open letter to the residents of Hermosa Beach, Brennan writes:
"As a longtime resident of the South Bay I cannot be more excited to partner with Mayor Stacey Armato and the city of Hermosa Beach to continue the Hermosa Beach Summer Concert Series in August 2019. My goal is to take this amazing community event and grow it from a local series into an extensive month-long event that showcases everything that makes Hermosa Beach special.
"The event will highlight the incredible people; the beautiful beaches; a culture of great music and food; and a strong community that cares as much, or more than I do, about our home in the South Bay.
"My vision is to bring a fresh and enhanced music festival experience to the beach. Naturally we will bring incredible music - but this event will be much more that that: comedy, movies by the beach, yoga mornings, community cleanups and more - all paired with great food and music.
"Another extremely important aspect to this vision is driving awareness to Hermosa Beach businesses and supporting non-profits that keep our beaches clean and help the arts and schools in the area (and any other important community agendas).
"In the coming week we will announce our music and comedy talent for the festival, as well as a many other ways in which the community of Hermosa Beach can be involved.
"It is important to us that the Hermosa Beach Summer Concert Series is inclusive of every aspect of Hermosa Beach and the surrounding South Bay: local businesses and artists, restaurants, chefs and more. Please visit our website and join our community to stay up to date with what we have planned and how you can be involved.
"My team and I want to thank everyone in Hermosa Beach for trusting us to take over this incredible event! We are excited to partner with the community and city for many years to come.
Here’s to keeping Hermosa, Hermosa!"
The concert series kicks off in early August. Lineups and additional information for each event will be announced in the coming weeks.