Zilkha and Hubbard Launch Firebird Label

Today, music industry leaders Nat Zilkha and Nathan Hubbard announcde the launch of Firebird, a revolutionary new music company that provides an engine, with the skills, capital, expertise and scale, to help artists build longer lasting, higher impact and more profitable careers. 

“In a rapidly changing music landscape, what it takes to be a successful artist looks different today than it did before the pandemic and will continue to look different in the coming years,” says Nathan Hubbard, CEO of Firebird. “In the midst of seismic, ongoing changes in streaming, live events, digital platforms and AI, artists need a robust team that partners with them to navigate the complexities of the modern music industry in real time.”

Firebird provides the expertise and relationships to further help artists extend their careers beyond music, exploring opportunities across various sectors from fashion and hospitality to filmed and live entertainment, lifestyle and wellness to AI and gaming, and more. Firebird empowers artists to nurture and grow fan relationships, create unique content, establish revenue-driving partnerships, and build long lasting and financially rewarding careers by maximizing a range of revenue sources.

“At Firebird, the artist is our primary focus and we look at a broad range of what an artist does to best support their various endeavors and achieve their ambitions,” said Nat Zilkha, Executive Chairman of Firebird. “Firebird serves as a new kind of partner for artists by helping to explore unique and impactful revenue potential while remaining fully aligned with artists across all they do to ensure financial and artistic longevity and success.”

In addition to Nat Zilkha (chairman of Gibson and former senior partner at investment powerhouse KKR credited for guiding the firm’s strategic push into the music industry) and Nathan Hubbard (media and technology leader, former CEO of Ticketmaster, strategic executive at Twitter and founder of Rival), Firebird brings together a skilled set of executives who possess an extensive track record of scaling businesses, with deep industry knowledge  across music, entertainment, tech, business, data and analytics and consumer brand management with a shared goal of building passionate, engaged artist fan bases. The team’s unique skill sets as longtime experts in coaching and advising business leaders, position them as the optimal team for artist support..

Firebird has already implemented a number of deals and is working with over 1,000 artists across genres and geographies under music management companies and labels like Red Light Management, Mick Management, Ntertain, Transgressive Records, Defected Records, Tape Room, One Too Many Music, EasierSaid, Leo33 and more. Collectively, these artists produce $2B in revenue and reach a global audience of more than one billion fans.