The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and the development of new D2C properties. This role is responsible for managing a team of senior marketing leaders embedded with label partners, as well as owning CRM, lifecycle marketing, paid media, and fan data strategy. The VP will work closely with labels, global marketing, ecommerce, creative, and operations teams to drive growth, diversify revenue streams, and build scalable, fan-first marketing systems.
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