The Circuit Group (pictured), the new enterprise led by some of the most respected artist managers in the world to build business opportunities around artists’ intellectual property, and global dance music institution Defected Records announced their strategic partnership. Under terms of the agreement, The Circuit Group will provide Defected expertise across their suite of services to help the label build their presence in North America, while Defected will support The Circuit Group as they expand their presence in the UK, Europe, and other territories around the world. Together, they will build new business around artists’ IP.
“Defected Records is without a doubt one of the most respected label brands in the world,” said The Circuit Group co-founder and CEO Dean Wilson. “Working closely with the label head Wez Saunders and his team will be invaluable to us as we continue to establish our new vision across the music landscape. Circuit and Defected are creating a partnership that helps artists build longer lasting, higher impact, more profitable careers across their labels, publishing, events and brand ventures. We’re looking forward to supporting Defected’s further expansion into the North American market.”
The Circuit Group, which was launched earlier this month when two established artist management companies – Seven20 and AYITA – merged to form a new kind of music enterprise. Circuit’s vision is to create a new business model centered around artists’ intellectual property, partnering with artists and strategic partners to create business verticals around recorded music, publishing, merchandise, brand partnerships, gaming, events, Web3 technologies, and cutting-edge music innovations. Circuit principals include industry veterans Dean and Jessica Wilson (Seven20), along with Brett Fischer, David Gray, and Harvey Tadman (AYITA).